Two of Africa’s biggest brands are uniting around the continent’s biggest reality series as Coca Cola and M-Net today announced their exciting new partnership for the upcoming BIG BROTHER AMPLIFIED. The world’s largest soft drink brand has become a headline sponsor for M-Net’s 91 day reality super-series set to launch on DStv on Sunday May 1st.
According to M-Net Africa Managing Director Biola Alabi, the relationship between the two companies opens a fresh new future for the Big Brother Africa franchise. “We are thrilled that Coca Cola, one of the most innovative and iconic companies on the globe has formed a strategic alliance with M-Net for what is our most dynamic show on the continent. This is a testament to the power of this series and the enduring popularity it enjoys with audiences through Africa for its themes of African unity, cultural diversity and fun entertainment.
Source: MNET Africa